CAC 2014 – the World Fertiliser Conference, held in Shanghai, China

RLF has once again participated in one of the World’s most renowned Agricultural Trade events. The 15th China International Agronomical and Crop Protection Exhibition (CAC 2014) was held at the Shanghai New International Expo Centre, Thursday 6th March to Saturday 8th March 2014.

It was a very successful three days for RLF, with the product and information display stand attracting a great deal of international interest from a varied and diverse number of countries and business enterprises.

RLF’s executive team had the opportunity to once again meet with the team from Sri Lanka who this year are introducing BSN and the Ultra Foliar products to the Sri Lanka marketplace. Opex Holdings through it subsidiary company Fertiqa (the fertiliser and speciality products business of the Opex conglomerate in Sri Lanka) is preparing to receive the first shipment of RLF Ultra Foliar called Fruits+Veggies Plus. Their delegation took the opportunity to visit RLF during the conference.

Mr Ken Hancock, Managing Director RLF presents to the international CAC delegation assisted by Dr. Mike Lu, General Manager – RLF China

Mr. Ken Hancock, Managing Director RLF, addressed the international CAC delegation. He was assisted in this presentation by Dr. Mike Lu, General Manager – RLF China. His chosen topic was ‘How new liquid fertiliser practices are helping in Australia’. His message to the convention was clear – that along with Australia, the world’s farming future needs more efficiency, with a stronger focus on embracing new innovative solutions to help deliver this future. Many benefits can be delivered through the use of new and modern products built on new and innovative technologies.

Also joining RLF’s Managing Director Ken Hancock for the conference, were Grant Borgward, National Sales Manager RLF Australia and invited guest Mr. Dave Campbell who is a grower from the Esperance region of Western Australia. Mr Campbell has been a client of RLF for over a decade and was keen to share his experiences with fellow growers. This was the first trip to China for both Grant and Dave and they had a very enlightening and rewarding time discovering how agriculture functions in China.

RLF Managing Director Ken Hancock said, “Our commitment to being an exhibitor at the CAC over the past three years has given us the opportunity to establish important and strategic relationships that support the plans of the company to expand globally. This year’s event was no exception and I would like to personally thank all those who visited RLF and showed interest in our incredible range of products”.

If you would like more information about the CAC 2014 or would like to discuss how you can be involved in the distribution of RLF products in your region please contact us.

More information about RLF and the services and resources we make available for our customers and partners can be gathered @ www.ruralliquidfertilisers.com.