Integrated Fertiliser Management (IFM) products and RLF services successfully launched

RLF, together with its New Zealand partner, Element Raw Materials Ltd., recently participated in one of the country’s most popular Agriculture and Pastoral Shows.The Canterbury 151st Annual Agricultural and Pastoral Show was held at the Canterbury Agricultural Park on Wednesday 12th November to Friday 14th November 2014. This annual Show has delighted visitors – young and old alike – every year since its inception in 1863. With the move in 1997 to Canterbury Agricultural Park, the Show’s popularity is stronger than ever before.Jason Reid, Element Raw Materials Ltd. New Zealand’s Technical Director, made the most of the Show’s promotion and advertising to launch RLF products and services, and to highlight BSN Superstrike (BSNSS) and Pasture Plus in particular. Both of these products will be of major interest and importance to the growers and farmers of the major arable, seed breeding and dairy farming location of the Canterbury Plains. The three-day Show gave farmers time to visit the display stands and evaluate the new products offered by RLF, considered ideal for the preparation of stock cover for 2015, and timely for the January – March
harvest period.

RLF’s experienced NSW Operations Manager Richard Stone attended the Show, and together with Jason, met many cropping and dairy farmers, Seed Companies, Nurseries and potential sub-distributors over the three day period. This proved to be a very successful launch for RLF in New Zealand, and sales pathways and marketing strategies for the introduction of further products were established.

Farmers across the country are looking for efficiency gains in their fertiliser management and application, as well as increased gains to crop yield, and RLF products and practices can help provide this. BSN Seed Priming is a new technology for the NZ market and Element Raw Materials Ltd. aims to make it the ‘go to’ brand for Seed Priming. RLF has much to offer New Zealand with its many years of experience in Foliar Fertilisers for broadacre cropping compared to the new and emerging offers currently in the local market.

RLF looks forward to the partnership opportunities with Element Raw Materials Ltd. that will bring modern farming practice and management products and services to a new market. It was a successful and exciting introduction to New Zealand.

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