Summary of Benefits
1A Trusted Brand
RLF with 25 years experience, global trading and marketing exposure and millions of customers world-wide, has developed a respected and trusted model of deliver-ing its product and services. RLF is all about maintaining a strong and trusted brand. This is reflected in the efforts behind quality, formulation and manufacture, individual client services and the way in which the company is portrayed through both its online and offline visual presence. Brand value and building trusted brand equity is invested into the Distributor Partnership to continue achieving this principle in every marketplace.
2Commercial and Compliance Support
RLF has an international model of operations that is inclusive and respectful of the differences and specific needs of trading and managing within marketplaces across the globe. Its skilled team will establish all pathways necessary to meet regulatory and compliance matters associated with the delivery of product and services to an individual country or marketplace.
3An Excellent Product
RLF’s products are world-leading. Its BSN Seed Priming and ULTRA FOLIAR products in particular are highly specialised and deliver benefits that are consistently proven to increase crop yield, crop quality and financial return. The range of products available is extensive and is continually subjected to ongoing scientific and technical review and development to bring better outcomes to all areas of agriculture. The concepts behind RLF products are based on science, are highly sophisticated and are proven. There is much to be gained by partnering with RLF.
4Skilled People and Knowledge
RLF is guided by a Leadership Team that is experienced and has a thorough and mature understanding of the culture of agriculture, world trade and the international fertiliser market. RLF’s Management Team are the very best available and they give continuing support to the administrative, technical and operational team members on a daily basis. Its staff, at all levels of operations, are proficient and highly skilled at everything they do. As a team all working together, RLF is focused and passionate about its products and the services it offers. As a Distributor Partner you too will become part of this force that continually strives for excellence on behalf of all our customers.
5Trial and Evaluation Data
A significant body of evaluation and trial data has been built over many years and this is available at all times. It can be accessed online or in hard copy. As a Distributor Partner you will be encouraged and supported as you involve your clients in trialling RLF products as opposed to the practices of the local area. In this important way, you too will build information and important advice for your clients as they seek to produce higher yielding crops, higher quality produce and greater economic benefits.
6Technical Service and Support
Access to highly qualified technical people who are ready, willing and available to help you. There is direct online access to RLF’s Head of Technical (”Ask the Doctor”) and to RLF’s Head Chemist (”Ask the Chemist”), and there is great comfort in the knowledge that during the past 25 years of working with clients and customers in the agricultural industry that most questions have already been asked and answered. This expertise is available to our
7Sales and Marketing Support and Service
The range of sales and marketing support and services is substantial and is readily available to our Distributor Partners. It may involve access to people, training and professional product development, interaction with online systems, access to tools and applications that are targeted and tailored, online materials, videos and information all of which can be downloaded or viewed. RLF values its distribution networks and will work to support our Partners in bring its products to the marketplace.
RLF supplies from two facilities. RLF Australia and RLF China. Each facility uses Australian personnel and team members in the product’s manufacture. Australia formulates and produces all RLF product. In China, this requires a formulations team to be flown from Australia to China, and this ensures manufacturing consistency and quality. Both manufacturing facilities are able to support global distribution and have the capacity to increase production quickly and seamlessly.
9Packaging Size Flexibility
RLF packaging is geared for a variety of marketplaces. In Australia it ranges from 20-litre to 1,000-litre (plus bulk supply). In China it ranges from 10ml (sachet) to 1,000-litre. Full sachet and bottled packaging lines facilitate a complete spread of small packaging sizes required to service the needs of individual regions. As a Distributor Partner your packaging needs can
10Packaging, Labelling and Local Branding
RLF designs and develops packaging suited to the specific requirements of your marketplace, regions or locations. They include full compliance with local packaging and labelling laws and regulatory requirements. Branding can be either RLF, Joint RLF/Distributor Partner brands, the Distributor Partner brand or a NEW brand developed entirely and specifically for the local market. RLF is flexible in new markets and can support the Distributor Partner with solutions in product names and branding. RLF provides multi-language labelling and uses pictures and icons to represent features. Every RLF product has its own dedicated website that can be accessed from desktop, tablet or mobile phone.
RLF’s global website www.ruralliquidfertilisers.com is an easy to use, highly informative platform from which a wide range of information and services can be gathered and accessed. Its news feed is refreshed every few days, product content updated regularly and it is the platform upon which RLF Insights are published that add a wealth of knowledge, observation and information for team members and customers alike. The global website has extensive libraries of technical data and information, picture references, video clips, product evaluation reports, crop and evaluation data and the list goes on. It is fully supported and evolves as quickly as the agricultural industry itself. It keeps abreast of all the important issues and this is available to everyone.
Every RLF product has its own website. This advice is featured on every global label. It allows the farmer or customer to access specific information about the product that they are using very readily. It is in many languages and these are being expanded and developed as our markets grow.
RLF has many online profiles. It has many feeder sites and functioning online tool sites (in addition to the individual product sites as explained above). RLF’s strategy is to ensure a very strong online dominance in its core areas, and many sites and opportunities exist for farmers and customers to research and access information about RLF and its products. It has a range of sophisticated online tools such as Maxiyield, Cropfix, rlftankmix and rlfchemtest to assist our clients. It also has the capacity (with several currently under construction) to develop In-Country websites in local language. In addition, RLF maintains a presence across a variety of social media sites such as LinkedIN, Facebook, Twitter, YouTube and Pinterest.
14APPS and Mobile/Tablet Tools
RLF aims to have all informational and functional tools developed in APP format – mobile and tablet friendly. Access through the portable device is essential for all online RLF materials.
RLF considers its Video Library as a vital element of its online presence. Hundreds of videos ranging across numerous topics currently exist and these continue to be expanded and developed. They can be sub-titled into many languages or can be re-recorded with voice-over to suit the requirements of our Distributor Partners.
A widest range of training materials is available to our Distributor Partners.
17Media Releases/Technical Bulletins/ RLF Insights/Special Reports
Currently, an enormous range and variety exists, all gathered over the past twenty years or so of the growth and development of RLF as a company and global manufacturer and supplier of agricultural product. Through these bulletins RLF’s history, growth, development and capability has been demonstrated. Media releases are released very regularly, refreshing the news feed on the global and other relevant websites. Technical Bulletins are written and published by our technical team, RLF Insights contributed to by team members and customers alike. Special Reports and Product Evaluation Reviews are written and published by specialist members of the RLF team. They all provide invaluable information and support for our Distributor Partners.
Distributor Partners and every member of the RLF staff team has access to this dedicated team website. It is the foundation of our knowledge base and the hub of our communications with each other. It is the place to find all RLF information and materials. It is a place to Chat, to Post and to get to know other RLF people. As a Distributor Partner you will be included in the distribution list for direct email of all of the latest updates before they are posted. There are many benefits being
part of TeamRLF.
19Design Services and Customer Support
RLF has a team of skilled graphics and design specialists available for Distributor Partners to assist with the design of RLF related materials. Some research functions can also be undertaken. The team includes Web Design and Development, Graphics and 3D Video Specialities as well as assistance with social media and online publications. A complete package.
20Product Development Pathways
Together with our Distributor Partners, RLF will work to develop its product specifically for the local market, a specific crop type or a regional speciality. This is a significant advantage for our Distributor Partners.
21Access to the Widest Range of Products
RLF can offer and deliver access to its high-performance world-leading product range right through to an entire range of very basic commoditised products. Whatever the market our Distributor Partner requires, RLF can reliably deliver. Only at RLF do you have access to such a huge range of quality liquid fertilisers.