The Staged Introduction of Products to your Market
You also have the opportunity to introduce the RLF product range to your market in stages. This can support the overall longer term growth of the entire product range in your markets over time. This can also support your own product sales as RLF products are generally complimentary to your sales process.
In the first instance, the introduction of the non-competitive products allows for the evolution of Brand trust, and this improves subsequent potential for growth with the introduction of the more commoditised products
The RLF range has been developed to allow for a staged introduction – each category supporting the other in building market trust and reputation. This starts with the high-performance products and extends eventually to the commoditised competitive products.