The Margins

The Margins

The RLF commercial model aims to provide a full spread of products that are targeted at different segments of the agricultural marketplace.

Margins are generally managed in accordance with the market conditions in-country, including financial and farmer affordability, economic model of ‘cost versus return’ and the type of product and
competitive landscape.

In this way, the RLF commercial model provides for a range of :

  • “non-competitive” products
  • “speciality” products
  • “competitive” products

All products competing within the same market place, but in different categories or market groups.

In this way, the Distributor Partner has the opportunity to work towards a margin return through the sale and distribution of the full range of product types. This spread of products gives great flexibility and opportunity to Distribution Partners in designing a business model by using RLF products.