The IFM Model
RLF introduces the ability for the Distributor Partner to sell products based on Integrated Fertiliser Management (IFM) practices.
RLF products are designed to work alongside existing granular fertiliser programs to give the opportunity for farmer customers to integrate new innovative high-performance products into their farm practices – with the aim of achieving higher yields, financial gains and at no extra input cost or risk.
The RLF model and product range has been developed to be able to fit into the IFM strategy. The IFM strategy, should it fit with the Distributor business model, can provide greater access to existing market share through the substitution of product sales away from your competitors, or from areas you have previously operated in or sold to.