Video No. 11 | Bringing New Products to the Market

What Science Says About

BRINGING NEW
PRODUCTS TO
THE MARKET

About this Series

An engaging series of 11 videos that feature Dr Hooshang Nassery and Carol Phillips in a conversational style presentation about the science that underpins RLF product and practice.

It has been called ON SOLID GROUND for good reason, because the science of plant physiology provides the indisputable basis upon which all RLF products are developed.

This series will bring a relaxed and simple understanding for farmers and growers everywhere about the science that underpins the RLF brand, and the expertise that goes into every specialised crop nutrition product that RLF manufactures.

Carol Phillips talks with Dr Hooshang Nassery about Bringing New Products
to the Market

Carol Phillips (CP) : Hooshang, RLF is developing new products all the time, to bring product renewal to the marketplace. What’s in the pipeline?

Dr Hooshang Nassery (HN) : Well, the question is that RLF pioneered Integrated Fertiliser Management (IFM) over 20 years ago. And from that time we have continuously developed newer versions, or often new products to either get more benefit, or to cover the crops that are requiring more specific treatments. A good example of this would probably be BSN Ultra that we developed a few years back.

CP : So, another Seed Priming?
HN : Another Seed Priming. And this is specifically good for legumes, not only because it’s got the element cobalt and molybdenum at a higher level, that we really need, but because also its got a bit higher pH. And the result of it has been excellent with lucerne in South Australia, such that it was actually applied for export lucerne from South Australia to the Middle East countries, and sandy countries. Now, Foliar-1, and Foliar-2. We already have Foliar-2 in terms of product that we call PowerPK – this product also required to have some trace elements and that’s in
the pipeline.
CP : So that PowerPK, is used in the second phase of the crop?
HN : That’s right, in the second phase of crop. And it is very useful also for horticulture, but we are trying to bring in the right balance of trace elements so that it is can be applied more widely. And then Foliar-1 is also in the pipeline, and very close to release, so you will have both of them available for both global market and Australian market soon. The other product that I should mention is what we call Unidip (and Canedip). Unidip is the product very much similar to hydroponic products, in fact you can grow your hydroponic nutrients by applying Unidip, and maybe a bit of either through the soil on its own, or if use the soil-less culture like true hydroponics, or sand.
CP : Is there a crop type that is, you mentioned Canedip, does that imply sugarcane?
HN : Yes. But the Unidip can be used as a Canedip, but we’re really after a product that comes cheaper for the farmer, and that is why we’ve developed Canedip. So Unidip is very fine, if you like, it’s mainly good for treating root systems and treating seedling plants in the glass house or between the transfer of the nursery into the field. It is not quite economical when you go to something like the sugarcane industry.
CP : So it’s more broad, that’s a bigger field crop?
HN : Yes. That’s a very big market, and at the same time it can go with a lot of other stem cuttings and root cuttings and cassava and other crops, or in vines (viticulture) and therefore it’s a version of Unidip that is more economical for farmers with big area.
CP : So that’s in the pipeline too?
HN : That is in the pipeline. The Unidip is already out, and has a very good response whoever has used it. The Canedip is in the pipeline and very close to release.
CP : I wonder if we can talk just (briefly) – I know it’s an Ultra Foliar. But I wonder if we can talk about Pasture Plus, because we haven’t talked much about the animal livestock industry which is a big part of agriculture. There have been some excellent results with that product haven’t there?
HN : Yes. Now, Pasture Plus, again as you remember when I was discussing the sort of negligence that we had towards foliar in broadacre crop – I think it’s still continuing in pasture, such that whenever I have been in touch in the last few years with some of the key players in the pasture industry, they actually caused so many questions, and at a bit of ambiguity, about why should we use foliar in pasture. In fact you can say that in dryland pasture, that’s probably more relevant than cropping, because your limitation is mainly through the availability of nutrients in the soil. And therefore, if you apply foliar, you can get a quicker response – not only that – but my recommendation has been for farmers when they go through a dry season, to increase the water volume and use the same amount of foliar products. By increasing the water volume, you will start to bring in a hydraulic impact into the system, where the root tips in dry zone will start to absorb nutrients and grow. We know that the root tips arise, but we don’t really get full benefit of that new growth unless we supply some water. Now that water – that comes in through the foliar, and it is surprising if we to assume that, but it happens – can increase the microsites, in which the availability changes and responds better. This is to a degree, like a miracle, that the farmer actually doesn’t quite believe, and they often think that one particular element in the product is doing that. I know that a lot of farmers use a gibberellic acid when it comes to dry season. But that is, has got a different story again. It’s not really a nutritional product, it’s a hormonal product. It delays – it increases vegetative growth, but it then delays it in the next cut. Whereas Ultra Foliar, which is nutritional, has an impact on increasing the yield – in a sense, in terms of increasing and balancing the root growth and the shoot growth.
CP : Well a lot to look out for.
HN : Yes. Thank you.
About Dr Hooshang

Hooshang is RLF's Plant Physiologist and he heads the company's Research, Development and Technical team. He brings the knowledge and enthusiasm for the industry with over 40 years of experience and he has played a central role in a number of new product developments, including the world-leading and innovative seed nutrition technology BSN. Contact Hooshang.

About Carol

Carol is RLF's Communications, Media and Policy consultant. She is the main author of information, marketing and website publications and part of her role is to plan targeted marketing and information strategies and resources for both customers and the wider RLF team. Contact Carol.

RLF Product Categories

RLF has 11 key product categories.

They all include specially developed and technically advanced crop nutrition products for all crop types, deficiencies and conditions.

The links at the following categories identify the specific, high-technology products available in each of the product categories.

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